How to attract the perfect customers
This guide on how to attract the perfect customers introduces the process and importance of establishing a well-defined niche for your six-figure business.
Solopreneurs should be very specific about who they are and who they want to serve with their work. This clarity will draw you to your perfect customer and them to you.
Your perfect customer is the one whose needs and wants are aligned with your purpose, what you want to create, and the value you want to add — the one who you know your business can deliver outstanding results for.
With a perfect customer in mind you’ll be able to build what I call a persona — a detailed representation of this person that will help you get better at attracting and adding the most value to them.
If you are spending a disproportionate amount of time and effort trying to find customers for your business to no avail it is likely because you've missed this key step.
Clarifying who is the best fit for you and luring them in is a more effortless way to grow a six-figure business than desperately running after ill-fitted customers who won't be loyal to you or evolve your business over the long run.
DETERMINING YOUR NICHE
Contrary to popular advice, niche development starts with you, the entrepreneur, not the customer. The preliminary work needed to determine your perfect customers comes down to asking yourself a series of questions about what you want from your business.
When you have clarity and focus your business will effortlessly exude an aura that draws in and connects with the people who are the best fit. Your ability to make a reliable and consistent income depends on this authentic connection.
Here are some examples of questions you can ask yourself that will help you articulate what you want out of your business and clarify your business mission:
What is your personal life vision and value set?
What are you eager to give, design, develop, or create?
What is most fulfilling about the work you do?
What excites you most about running your own business?
How do you want to impact or influence the world?
What do you believe you are the absolute best at?
Describe in detail your perfect work day.
CREATING YOUR PERSONA
Your niche clarifies who you are targeting so you can get better at sourcing, nurturing and closing the perfect customers for your business.
Now that you know what you want from the business, it's time to determine who your perfect customer is so the process of attracting them is that much easier.
As mentioned, the persona is a detailed representation of your perfect customer that you can write out and keep handy especially when making marketing decisions.
Here are some examples of questions to ask when crafting the persona for your coaching business:
Where does my client live?
How old is my client?
What is my client's gender?
What is his/her profession?
What is their income?
What are their ideals?
What goals does my client aspire to achieve?
What are some of their biggest fears and challenges?
Where would I find this client to position my products?
What do I want my perfect customers to expect of me?
When answering these questions keep in mind the answers are ideals. You'll have to make some generalization that may not all be true for all of your actual customers. However, this helps you paint a better picture of the type of person you want to serve.