Meliora Brand Book Template
Meliora Brand Book Template
Bring your brand strategy to life with this gorgeous brand book template that will help you clearly express your brand essence.
We designed the Meliora template to supplement The Branding Blueprint and make it easy for you to showcase and express the essence of your brand once your brand strategy and visual identity are in place. This simple but stunning 16-page template will ensure that you stay “on brand” when you communicate to clients, customers and other constituents.
This 16-page template provides slides (preview below) that help you capture and communicate the essence of your brand using our 4V branding framework. The slides are organized by the four elements of the framework:
It’s important to go through the exercise of articulating the strategic vision for yourself or your company before get into other parts of the branding process. Your vision must inform your entire strategy. A strong vision communicates why you exist and what you stand for, and how that drives the specific goals you want to achieve in the future.
Your value is what you have to offer that is unique, important, and relevant in the eyes of the consumer. It should specifically address the most pressing consumer needs, problems, or desires and it gets at the heart of why you or your business should be chosen over others.
You should be purposeful in your manner of communication by focusing on what you say, how you say it, and the feeling it conveys. It's important to carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust.
The visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable.
Meliora is incredibly easy to edit and is sent in both Powerpoint and Canva formats. Canva is a wildly popular drag-and-drop online graphic design software that makes it simple for anyone to create beautiful designs. We also provide step-by-step instructions on how to edit the colors, images, fonts and text in Canva.
Though the fonts are not included due to licensing restrictions, we tell you exactly where to go to download them. The images are free to use, however we encourage you to go through the branding process so you can make this template your own. Additionally, we created a sample PDF document so you can see how the finished brand book could look.
Need another format? Purchase the template and we’ll convert it to any standard document editing file on your behalf and at no extra cost.
Due to its digital nature we are unable to offer refunds. However, please contact us if you have any issues with your order and we’ll assist you promptly.
This product is available for individual use only and may not be duplicated, resold or used for commercial purpose. If you'd like to purchase an extended license for commercial purposes, please contact us. © 2019 Everesse LLC.