The Branding Blueprint (Digital)

The Branding Blueprint (Digital)


You can design a brand from scratch, without spending a fortune, if you understand the basics that we outline in our simple guide to branding yourself or your business.

Our entire livelihood is built around the development of brands and branding has been the single most important contributor to our success at Everesse.

We also work closely with entrepreneurs, small business owners, coaches, creatives and even iconic brands, to build their digital presence and online reputations, establish credibility and thought leadership in their field, and clearly communicate the essence of what they stand for.

Based on this experience, we know that branding is not a nice to have but a must have. We also know that many overly complicate the branding process when they don’t have to.

We created this ebook and workbook for creatives, entrepreneurs and professionals who are rich in ideas, inspiration, and enthusiasm about how to express themselves or their business — but don’t know exactly where to start.

By being smart and efficient, you can design a brand strategy and brand identity that resonates with your intended audience and distinguishes you from your peers.

Our branding framework has been carefully crafted and refined from over 15 years of experience developing dozens of branding and marketing campaigns for professionals, entrepreneurs, startups, small businesses, and several multi-billion dollar Fortune 500s.


This 40-page combo eBook and workbook guides you through our 4V branding framework which includes the following elements:


It’s important to go through the exercise of articulating the strategic vision for yourself or your company before get into other parts of the branding process. Your vision must inform your entire strategy. A strong vision communicates why you exist and what you stand for, and how that drives the specific goals you want to achieve in the future.


Your value is what you have to offer that is unique, important, and relevant in the eyes of the consumer. It should specifically address the most pressing consumer needs, problems, or desires and it gets at the heart of why you or your business should be chosen over others.


You should be purposeful in your manner of communication by focusing on what you say, how you say it, and the feeling it conveys. It's important to carefully craft a distinct prose that engages, inspires, motivates, influences, and establishes trust.


The visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable.


This eBook/workbook is sent as a high-quality PDF which can be viewed in just about any eReader and edited in virtually all PDF annotation apps, including but not limited to:

  • Kindle

  • Apple Books

  • OneNote

  • GoodNotes

  • Preview

  • Notability

  • Adobe Acrobat

For your convenience it is also print-ready in the standard trade book size of 6x9 inches. We encourage you to supplement this eBook with our Meliora Brand Book Template.


Due to its digital nature we are unable to offer refunds. However, please contact us if you have any issues with your order and we’ll assist you promptly.


This product is available for individual use only and may not be duplicated, resold or used for commercial purpose. If you'd like to purchase an extended license for commercial purposes, please contact us. © 2019 Everesse LLC.

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