Our Services

We provide fractional CMO, marketing consulting, and brand coaching services to ambitious entrepreneurs & executives.

Benefits of brand, marketing & strategy support

Even as an ambitious entrepreneur or high-performing business, you may experience periods when you are overwhelmed trying to start or scale your business. You might be trying to do too much with limited resources, or not seeing the desired return from your marketing investments.

We are highly skilled brand and marketing professionals with both depth and breadth of experience. Because of our robust background working with and advising several brands, we can quickly get to the heart of the matter and help overcome growth challenges.

Strategies

Your brand and marketing activities should be backed by an overarching strategic plan, otherwise your campaigns may generate subpar outcomes. We intimately understand and leverage the necessary frameworks to analyze market dynamics, understand consumer needs, and position your business to grow strategically and profitably.

 

Tactics

Many brands, small and large, want to do it all but often don’t have the resources or expertise to do everything well. We know that quality is better than quantity, and will develop or streamline your marketing funnel. This will help you focus your efforts by identifying the right consumers, and engaging in the appropriate channels and tactics to attract, nurture, convert, and retain them.

 

Results

Monitoring and optimizing macro business fundamentals and micro performance indicators is critical to your success. We are experienced at managing company P&Ls as well as brand and marketing KPIs. We can also advise on the best objectives to set and benchmarks to reference, so you can efficiently gauge results and make changes that help you scale in a healthy and sustainable way.

You need our support if …

You don’t have a solid brand strategy

You have never gone through the process of strategically developing and refining your brand, or you have but it isn’t resonating with your audience. You need to define or revise your brand's core values, mission, and unique selling propositions. You want a better understanding of your target audience and market dynamics. You desperately need a brand strategy that connects with your target consumer and stands out in a saturated landscape.

You don’t have scalable growth plan

Perhaps your business is performing well, but you aren’t sure how to scale your efforts and move to the next level of growth. Or maybe revenue is stagnant because you are missing foundational elements of the business — brand strategy, marketing plan, growth funnel — and aren’t sure what to do next to meet your core objectives.

Your marketing activities are not working

You are not seeing the desired results from your marketing campaigns or marketing is being run inefficiently and doesn’t align with top-line business objectives. You are investing too much time and money into activities that aren’t moving the needle, and don’t have the capacity or expertise to identify and overcome the challenges. You are overwhelmed and ready to partner with an expert who can advise on how to drive ROI-positive results.

You need fast and flexible marketing support

You need an easy and cost-effective way to address your brand and marketing challenges and take advantage of growth opportunities. You want a sophisticated professional with multi-channel marketing experience who can quickly advise on what to do and how to do it. You may not be sure of the full scope of work necessary to drive growth, so you want someone who is flexible and won’t lock you into any extended contracts.

Common Questions

  • We’d be thrilled to support you if our background and experience are a fit for your company. Contact us so we can discuss your needs.

  • We advise companies of various types and sizes and tailor our strategies to your specific needs and goals.

    However, we have a flair for working with elevated brands and retailers in the consumer and lifestyle categories (beauty, fashion, wellness, luxury, etc.).

  • We are full-funnel performance marketers (brand, growth, retention) who specialize in scaling digital, social and content marketing strategies and tactics across all channels (paid, earned, owned).

    We incorporate design thinking into our work, which is a proven innovation process to overcome challenges and discover unique growth opportunities for brands.

  • Keep in mind that a brand or marketing consultant should be a seasoned professional who successfully developed marketing strategies for several brands before. Typically this is a professional who has spent many years perfecting their craft.

    We have decades of brand and marketing experience — including with iconic Fortune 500 companies, early and late-stage startups. We’ve also developed a suite of strategic frameworks that we leverage to advise companies on how to increase revenue and scale growth.

    Moreover, we focus on simplicity and help companies alleviate unnecessary complexities, so they can execute with ease.

  • Consultants, including fractional and interim advisors, are the most cost-effective way to get top-tier strategic support. Most of our consulting assignments start at $5K per project, with no additional costs or long-term contract.

    We can also work on an hourly basis for consulting work, or month-to-month for fractional work. Rates can be discussed after learning more about your brand and assessing the scope of work.

  • Once you submit an inquiry, we’ll initiate our potential partnership by sending you a brief questionnaire. This will help us evaluate your specific needs, what you want to accomplish, and the areas you need help developing or improving.

    If we have a consultant whose background is a fit, we will schedule a discovery call to discuss your goals and challenges in depth. From there, we’ll create and send a detailed proposal outlining the scope of work.

    If you prefer to work directly with Aja, our Founder and Chief Brand Officer, you can state that in your inquiry.